Britts Imperial University College

Britts Imperial University College

Present in the field education from past 2 decades and have campuses spread across 2 countries. Motivated to offer international education and certification which is more affordable & viable for aspiring students.
We assisted BIUC in developing a visual identity and implementing a strengthened brand architecture.
The logo being the form of a shield representing strength also includes traditional elements like an open book for quality education, the globe for being transnational and the heraldry lions as it traditionally symbolises courage and royalty. The symbol inspires an establishment, and a branch.
The colours orange and green were chosen for the brand. Orange represents energy and vitality, while the green symbolises prosperity and progress.